Pew: Public Libraries Still Important to Americans – MTI Stats and Studies, 12/16/2013

Americans still value public libraries in their communities according to a new report from the Pew Research Center. Ninety percent of those surveyed said that the closure of their local library would have an impact on their community. While not considered the most important among library services, 58 percent of those surveyed found computer and Internet services at their local library to be “very” or “somewhat” important to their families, including 56 percent of Internet users without home access, who find the services “very important.”

Millennials do read newspapers, but not always traditional print, according to the Newspaper Association of America. Of young adults between the ages of 18 and 34, 56 percent read newspaper media content in print or online. Seventy-one percent of millennials who are online access digital newspaper content over an average month, while 60 percent of millennials consuming newspaper content in print or online consider their paper to be trustworthy.

Time-shifted video and video-on-demand continues to grow in popularity. Consumer research from the Leichtman Research Group found that 47 percent of U.S. households have at least one DVR, up from 40 percent in 2010 and 23 percent in 2007. Sixty-one percent of cable subscribers have used video on demand, compared to 43 percent in 2008 and 10 percent in 2004. And Netflix subscribers watch an average of 19.6 TV shows each month, up from 12.7 in 2012 and 9.9 in 2011.

Hour of Code, an initiative encouraging children to take computer programming tutorials during Computer Science Education Week, is expected to reach 15 million kids with coding courses. As per this report from AllThingsD, 73 percent of Hour of Code students were from the United States and 51 percent were female.

The Center for Data Innovation’s The Internet of Things report identifies a variety of Internet-connected devices and the solutions they can provide to dilemmas in society. Notable examples include wireless bridge sensors to detect structural changes, smart pill bottles that send phone calls or text messages if a dose is missed and the Air Quality Egg, which senses the air in a small location, like a home, and aggregates the data for personal use.

ZenithOptimedia and GroupM predict that the global ad market will become more competitive as Internet-based ads go head-to-head with television ads. While TV will still deliver growth in ad spending – from 40.2 percent in 2013 to a projected 39.9 percent in 2016 – the rise in digital media and online video will boost Internet ad share from 20.6 percent in 2013 to 26.6 percent in 2016. Mobile advertising, in particular, is projected to grow by an average of 50 percent a year between 2013 and 2016.

Apple and Samsung are dominating United States smartphone sales according to Canaccord Genuity. The iPhone 5S, Samsung Galaxy S4 and iPhone 5C have been the top three best-selling smartphones at all four major wireless carriers since September 2013.

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