Media and Technology Stats and Studies – November 18, 2013

The National Assessment of Educational Progress (NAEP) released its 2013 Math and Reading Assessments. Hispanic students made a two point gain in both fourth and eighth grade math as compared to 2011 results. Black students showed no significant improvement in math at either the fourth or eighth grade level. In reading, neither blacks nor Hispanics made significant gains at the fourth grade level. However, at the eighth grade level, Hispanics saw a three point gain and black students saw a two point gain compared to 2011. Asian/Pacific Islanders as a whole saw the most gains with a four point increase in eighth grade math and a five point increase for eighth grade reading students. White students scored one point higher each in math and reading at the fourth grade level and two points higher in math at the eighth grade level compared to 2011.

The Education Development Center, Inc. (EDC) released a study linking the use of PBS Kids platforms in the classroom to improved mathematics performance among preschoolers ages four and five from economically disadvantaged communities. “Children who used the same technology without the integrated math materials did not experience the same learning gains compared to the control.” The study also found the PBS Kids platforms improved teachers’ comfort and confidence levels in teaching mathematics and using technology in the classroom. The study was commissioned by the CPB-PBS Ready to Learn Initiative. On a related note, NBC Universal took full ownership control of children’s television channel Sprout this week. PBS had held a 40 percent share of the network.

A Harris Interactive survey showed that while nearly a third (64 percent) of over 2,000 respondents felt “individuals” were responsible for safeguarding their privacy online, less than half (49 percent) reported actually reading recent privacy policy revisions for at least some of the social networks they subscribe to. The report also found one in five have never changed their social media privacy settings, and nearly a third (28 percent) have had their account hacked at some point.

forthcoming study by the Annenberg Public Policy Center at the University of Pennsylvania and the Robert Wood Johnson Foundation, to be published in the December issue of Pediatrics, confirms the level of gun violence in top films rated PG-13 has risen dramatically and now exceeds that of the most popular films rated R. 

Half of America’s “downstream” traffic delivered over “fixed” broadband networks during peak hours is comprised of YouTube and Netflix traffic, according to a new Sandvine report. Netflix and YouTube accounted for 31.62% and 18.69% of downstream traffic, respectively. On Tuesday, research firm MoffetNathanson released a report estimating a loss of 113,000 pay TV subscriptions in the third quarter. Separately, Entropy Economics released a report analyzing competition in the Internet ecosystem.

NBC’s The Voice broke records Tuesday night by becoming the most tweeted about TV show in history. According to Nielsen results, 2.5 million distinct Twitter accounts viewed one or more of 595,000 Voice-related Tweets throughout the hour-long program. The traffic was generated by giving viewers the chance to “save” the bottom three artists on the show from elimination by tweeting the name of the contestant they wanted to continue with the hashtag #VoiceSave.


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