Media and Technology Stats and Studies – September 23, 2013

The Consortium for School Networking released a survey of 447 school districts across 44 states showing 99% of school districts indicated a need for additional internet bandwidth and connectivity within the next 36 months. Twenty percent reported geography as a barrier to connectivity. Just 7.5% of survey respondents felt “E-Rate funding fully met their district’s needs.”

In an analysis of 600 people who recently quit using Facebook, University of Vienna researchers have concluded that Facebook users are leaving the site in droves because they are concerned about privacy (48.3%), generally dissatisfied (13.5%), turned off by negative aspects of online friends (12.6%) or apprehensive about becoming addicted to the site (6.0%). Earlier this year, Statcounters released a report assessing Facebook’s own data showing Facebook lost 9 million active monthly users in the U.S. and 2 million in Britain.

Ericsson released a report finding broadband speeds have a positive impact on household income. Among the report’s findings, an increase from 4 to 8 Mbps increased income by $120 per month in OECD countries (UK, France, Germany, Italy, Spain, Sweden, Japan, and USA) and $46 per month in Brazil, India and China.

Gallup reported a slight increase in Americans’ trust and confidence in mass media – such as newspapers, TV and radio – since last year, when confidence was at an all-time low. According to the report, 44% have a “great deal or fair amount of trust” in media, up from 40% in 2012.

Nielsen has announced that it will begin measuring mobile device viewing and include it in its TV ratings beginning in Fall 2014.

A uSamp survey of 850 smartphone owners conducted in July found users trusted the U.S. government with their personal data more than several prominent tech companies. The survey found 29% of respondents trusted the federal government with their data, compared to Google (16%), Facebook (10%), Microsoft (9%), and Twitter (4%).

Nielsen reports that the majority of users who stream videos are binge viewers. Eighty-eight percent of Netflix and 70% of Hulu Plus users reported watching more than 3 episodes per day. Fifty-eight percent of those surveyed reported that they prefer not having to abide by TV schedules.

Pew released the results of a survey ranking the most popular activities users engage in on their cell phones. Eighty-one percent of respondents used their cellphones for text messaging, followed by accessing the internet (60%), sending and receiving email (52%), downloading apps (50%), getting directions, recommendations or other location-based information (49%), listening to music (48%), participating in a video call or video chat (21%), and “checking in” or sharing a location (8%).

MediaCom reports that girls between the ages of 8 and 16 are more active than boys in using instant messaging and social media platforms. Sixty-one percent of senior girls (ages 12-16) used instant messaging on a daily basis, compared to 44% of their male counterparts. Further, 53% of senior girls used Twitter, compared to 39% of senior boys.

A fifteenth installment of Take-Two Interactive Software’s popular video game series Grand Theft Auto was released on Tuesday generating first day sales of 13 million units, or $800 million worldwide, excluding Japan and Brazil, breaking company records. CNBC noted “The game’s launch came the same day as the mass shooting in the Washington Navy Yard and just hours after reports that the suspect, Aaron Alexis, often played violent video games.”


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