Media and Technology Stats and Studies – September 16, 2013

In its first U.S. government transparency report, Yahoo reported that the U.S. government sought data on 40,332 user accounts in 2013. The company said it rejected just 2% of the requests.

A new Berg Insight research report concludes that “telecom operators had deployed more than 7 million carrier-grade Wi-Fi access points worldwide at the end of 2012.” The report includes a forecast that 15 million additional Wi-Fi access points will be installed by 2018. Against this backdrop, “[t]he installed base of Wi-Fi enabled handsets is forecasted to grow from nearly 1.5 billion units at the end of 2012 to more than 4 billion units in 2018.”

For the first time in two years, Nielsen reported an increase in the total number of U.S. TV householdsNielsen reports a total of 115,810,740 TV homes nationwide, which reflects an increase of 1,637,050 TV homes since the 2011-2012 season.

Kantar Media reports that TV continues to lead other media in advertising dollar allocations. In the second quarter of 2013, total ad spending increased 3.5% since last year, finishing at $35.8 billion. Ad spending on TV alone grew by 6.4%. Much of the growth in TV spending was helped by post-season basketball, a 14.9% increase in pay TV ad spending, and a 6.1% increase in Spanish-language TV spending. The top 5 ad categories were retail, automotive, local services, telecom, and personal care products, respectively. Procter & Gamble outspent second place AT&T by $218 million in the second quarter, with L’Oreal, Comcast, and General Motors following respectively in third, fourth and fifth place.

The Centers for Disease control reports that the U.S. government’s “Tips from Former Smokers” ad campaign, which aired from March 19 to June 10, 2012, convinced more than 200,000 Americans to quit smoking, with 100,000 of them likely to quit smoking permanently. The CDC found that more than 1.6 million Americans attempted to quit smoking because of the national ad campaign.

The results of an RBC Capital Markets survey of 1,078 Netflix subscribers suggest that as many as 43% think Netflix’s original content, such as House of Cards and Orange is the New Black, is “moderately” to “extremely important” in influencing them to keep the service.

Video-on-Demand (VOD) now reaches 60% of U.S. homes, according to Nielsen. This is up from 37% just five years ago. Nielsen attributes the growth to the technology becoming easier to use and the willingness of broadcast and cable networks to offer current episodes via VOD.

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