Media and Technology Stats and Studies – August 5, 2013

About 7% of U.S. TV homes rely solely on over-the-air signals to get TV programming, the Consumer Electronics Association found in a phone survey of 1,009 adults. That’s down 1% from the findings of a 2010 CEA study, the group said. A recent report by the National Association for Broadcasters found minorities in particular are reliant on over-the-air TV. In a 2012 survey, researchers found 23% of African-American households, 26% of Latino homes, and 28% of Asian households use broadcast reception. In all, minorities make up 44% of all broadcast-only homes.

The latest telephony data from the Federal Communications Commission has found that consumers continue to drop telephone lines from traditional landline voice. From 2000 to year-end 2013, providers will have lost nearly 62% of all traditional phone lines and 70% of traditional residential voice lines.

Ad Age reports that adults in the U.S. are averaging five hours and nine minutes daily with digital media, up from four hours and 31 minutes last year and three hours and 50 minutes in 2011. The amount of time they spend watching TV has remained essentially flat, pegged at four hours and 31 minutes this year, down slightly from four hours and 38 minutes in 2012. The study was conducted by eMarketer who aggregated data points from more than 40 research institutions, including audience measurement companies, academic institutions, and online media companies.

TiVo Research and Analytics, Inc (TRA) issued a release this week stating that Netflix does not replace traditional TV viewing. TiVo reports, “There was no significant difference in the amount of traditional TV viewing between the self-reported Netflix and non-Netflix households, nor did either group differ from the overall TV viewing population.” In May 2013, TRA collected 9,956 responses from a survey conducted of TiVo subscribers who have affirmatively opted in to have their set-top-box viewing information collected as part of TiVo’s Power||Watch™ panel.

Gigaom reports, “five percent of broadband subscribers exclusively use Netflix, Hulu, and other online video services for their TV viewing, according to a new survey by market research company RVA and commissioned by the Fiber to the Home Council. Some 40% of broadband users get at least some of their TV from online sources, the survey found.”

Reported by Broadcasting & Cable, Viamedia’s recent 2013 Television & Advertising Survey found advertising was more effective depending on the type of device users were on. The study found that overall, 29% of viewers are influenced by ads they see on a computer, 24% by TV commercials, 21% by ads on smartphones, 20% by ads on tablets, and 4% by commercials on smart TV. Important to TV advertisers, the survey found that 97% of U.S. adults say they watch TV programming, with 59% saying a commercial could motivate them to make a purchase. The study was conducted by Harris Interactive from June 24-26, with 2,029 adults from across the country answering. The survey found that 72% of surveyed adults say they watch TV through cable boxes, with 21% adding they watch broadcast TV without cable, and 33% saying they watch TV on other devices – via computer, smartphone or tablet.

According to new research from Parks Associates, MarketingDaily reports the number of users of major music streaming services (such as Pandora or Spotify) has increased by more than 200% since 2011. What’s more, the growth in users willing to pay for those services has increased more than 80%.


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