Media and Technology Stats and Studies – July 29, 2013

In an updated study of broadband statistics by the Organization for Economic Cooperation and Development, the US ranked 14th in percentage of fiber connections in total broadband connections. The study showed “a steady trend increase in fiber adoption, with the share of fiber subscriptions in fixed broadband increasing to 14.9% (up to 48.7 million fiber broadband lines). Fiber grew by 12.7% in 2012, four times as much as fixed broadband at 3.27%.”

Deadline reports, “Univision will finish the July 2013 sweep ratings derby at No. 1 in both the 18-49 and 18-34 demographic groups, beating all of the English-language broadcast networks – a sweep first for the Spanish-language network. During the sweep, Univision is delivering an average audience of nearly 3.6 million total viewers. The stats also put Univision in first place for the sweep among 12-34 year olds — with a 30% lead over nearest competitor, Fox. Univision’s Los Angeles and New York stations are key to the win — the country’s No. 1 and 2 most watched in the country, respectively, during primetime among 18-34, 18-49, and 25-54.”

Pew has found that, in 2012, 82% of Hispanic adults said they got at least some of their news in English, up from 78% who said the same in 2006. By contrast, the share of Hispanics who get at least some of their news in Spanish has declined to 68% in 2012 from 78% in 2006. Half (50%) of Latino adults say they get their news in both languages, down from 57% in 2010. Fully 86% of Latino adults say that on a typical weekday they get their news from television. That is down slightly from 92% who said the same in 2006 but is higher than the share of Latinos who get their news from radio (56%), the internet (56%) or print newspapers (42%).”

The FCC’s 15th Report to Congress on the status of competition in the U.S. market for delivery of video programming has found cable providers’ share of the market declined to 55.7% at the end of June 2012 from 59.3% in 2011. However, the number of multichannel video programming distributor  (MVPD) subscribers increased to 101 million from 100.8 million U.S. households between 2010 and June 2012. The report also found the number of U.S. households relying solely on over-the-air broadcast delivery remained steady at around 11.1 million households.

In a recent report from Akamai, the research firm “observed attack traffic originating from 177 unique countries/regions during the first quarter of 2013, the same number that was observed in the fourth quarter of 2012. While China kept its position as the single-largest volume source of observed traffic with 34% of the total (down from 41% in the previous quarter), Indonesia took over second place with 21% of observed traffic (up from 0.7% in the previous quarter). The United States dropped from second to third with 8.3% of observed traffic (down from 10% in the previous quarter).”

AllThingsD reports, “Apple’s iPhone sales for the second calendar quarter of 2013 were pretty much evenly split between the iPhone 5 and its two precursors — the iPhone 4 and iPhone 4S. This according to new data from Consumer Intelligence Research Partners. CIRP’s survey of iPhone sales between April and June found that the iPhone 5 accounted for 52% of all iPhones sold in the United States. Meanwhile, the iPhone 4S accounted for about 30%, and the iPhone 4 about 18%. While 55% of iPhone 5 buyers already owned an iPhone, only 30% of iPhone 4S buyers and 22% of iPhone 4 buyers were prior iPhone owners.”

MediaDailyNews reports that in the first quarter of 2013, “14% of tablet/smartphone users were found to use TV-content apps, with 75% of those users satisfied with that experience, finds Parks Associates in a recent study. Estimates shows that U.S. tablet ownership is over 50 million with smartphone ownership at 125 million.”

MediaDailyNews reports, “A study by GfK shows Netflix users preferred TV content to movies by a 77% to 23% margin. Amazon Prime had a greater spread at 79% to 21%. Overall for the subscription video-on-demand (SVOD) services, TV dominated by about 81% to 19%. The research looked at some 2,300 viewing segments and the methodology had more than 500 subscribers to one or more of the services detailing their viewing habits once a day for a one-week period.”

The Washington Post’s Wonkblog reports, “Measuring online presence of the world’s leaders, Buron-Marsteller found 78% of world leaders are on Twitter, with European leaders the most likely to be using it, their level of diplomatic engagement on the service varies. Only a third of the roughly 227 top ministers or heads of government that Burson-Marsteller profiled can say they represent themselves on social media. Of those, only 14 tweet on any kind of regular basis.”

Online advertising network Chitika updated it’s monthly web-traffic report on tablet use to show that the iPad accounted from 84.3% of all U.S. and Canadian tablet web use in June. That’s up slightly from 82.4% in May and 81.3% in April. reports, “Mobile-TV viewers are more focused on TV content when viewed on their smartphones than on larger devices, according to new study by Chadwick Martin Bailey for the Council for Research Excellence.  Viewers performed unrelated multi-tasking on other electronic devices during only 14% of the occasions on which they viewed TV programming on smartphones.  This is compared to 27% for tablet viewing, 31% for computer (desktop and laptop) viewing and 34% of the television-set viewing occasions, according to study participants. At the same time, viewers watching a TV show on a smartphone also were more likely to engage in online activities related to that show – such as looking up show information, or posting about the show on social networks. The study included nearly 6,000 participants and more than 393,000 TV viewing occasions.”


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