Media and Technology Stats and Studies – July 15, 2013

Hiring of technology professionals has been on the upswing in the first half of this year, with new IT hires accounting for about 10 percent of all job growth in the U.S. in June. Total tech employment reached 4.47 million in June, an increase of 22,600 jobs from the prior month, or a .51 percent gain, according to TechServe Alliance, an IT services industry group which tracks employment data month-to-month. The total excludes tech manufacturing employment. Despite these numbers, the National Science Foundation is among a rising chorus of institutions documenting the chronic under-representation of minorities, women, and disabled workers in Science, Technology, Engineering and Math (STEM) education and employment. As of June 2013, the overall unemployment rate is 7.6%, compared to 13.7% for blacks and 9.1% of Hispanics. The unemployment rate for whites is 6.6%.

Local, state and federal governments, 911 systems, and even school districts tack on taxes and surcharges to wireless bills that end up costing American cell phone customers an extra 17.2%, on average, according to the Tax Foundation. That’s up from 16.3% fifteen months ago. The Joint Center has noted that these rising costs can harm minority consumers by increasing the cost of wireless services. While it is not panacea for home broadband access, wireless services are a gateway to full broadband adoption and, for many, is the sole means by which they are able to go online.

A Gallup study finds television is the main place Americans say they turn to for news about current events (55%), leading the Internet, at 21%. Nine percent say newspapers or other print publications are their main news source, followed by radio, at 6%. The NAB has found nearly nine out of ten African-Americans turn to TV for most of their news, higher than Caucasians (64 percent) and Hispanics (66 percent).

Mobile ad revenue worldwide increased sharply last year, rising 82.8% to $8.9 billion last year from $5.3 billion in 2011. Growth was highest in North America, at 111%. The findings come from a new report by the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence, IAB Europe, and global consulting firm IHS. North America has benefited from factors including a mature digital ecosystem, the presence of large mobile ad players, and a large, addressable market. Broken down by ad formats, search continued to claim the lion’s share of spending, with 52.8% of the total, followed by display at 38.7%, and messaging (third-party ads in SMS or MMS messages), with 8.5%. Search and display ad revenue grew at roughly the same rate last year — at 88.8% and 87.3%, respectively — while messaging trailed at 40.2%. Its share also fell from 11.1% in 2011.

The global market for PC sales continued to decline by about 11% since last year. Tracking the top manufacturers, market research firm Gartner shows Lenovo selling slightly less than 12.7 million PCs, just a few hundred thousand more than HP at 12.4 million, giving them both a share of about 16%. HP saw its shipments fall by almost 5% versus the year-ago quarter. For its part, Dell was in third place globally, shipping slightly fewer than 9 million units, down about 4%. Acer and Asus were fourth and fifth, declining by 35% and 20%, respectively.

The Heavy Reading Cable Industry Insider report, From Wired to Wireless: Cable Uses Wi-Fi to Extend Its Reach, projects that the U.S. cable industry will deploy more than 250,000 Wi-Fi hotspots by mid-2014, an increase of more than 60 percent on the current installed base. The report also estimates that the cable industry has already sunk more than $175 million in capital expenditures into deploying Wi-Fi hotspots during the past couple of years. Heavy Reading expects that total to double to more than $350 million by mid-2014 as the deployment pace picks up further.

Results from Analysys Mason’s Connected Consumer 2013 survey indicate that among respondents who said they planned to leave their current broadband service provider in the next six months, 14% said they would do so because services weren’t fast enough. The report concluded that service providers could reduce annual rates of customer turnover by as much as 3% by providing “superfast” broadband services.

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