Media and Technology Stats and Studies – June 10, 2013

Northwestern University released a study of how parents of children ages 0-8 perceive and use media in childrearing. Among the report’s findings, just 19% of low-income households earning less than $25,000 annually have a tablet, compared to 65% of households earning $100,000 or more per year. However, more than half of low-income parents (54%) were likely to turn on the TV for educational purposes, compared to 31% of higher income parents. Just 31% of all parents were concerned about their children’s media use, behind health and safety (45%), fitness and nutrition (41%), social and emotional skills (39%), behavior (38%), school performance (33%), and literacy skills (32%).

Pew released a study showing 56% of American adults now own smartphonesSixty-four percent of African Americans and 60% of Hispanics now own a smartphone, compared to 53% of whites. A very wide gap in smartphone ownership between upper income and low-income households persists, with 78% percent of persons living in households with incomes of $75,000 or more owning smartphones, compared to 43% of persons living in households earning less than $30,000 per year. A separate Experian study showed Americans spend an average of nearly an hour per day using their smartphones.

Nielsen released its U.S. Entertainment Consumer Report, analyzing all Internet users ages 18 and over. According to the report, African-Americans are 2% more likely to buy physical CDs. Asian and Hispanic music buyers are respectively 8% and 5% more likely to purchase digital music. Among online music streamers, 75% are white, 13.7% are Hispanic, 12.1% are African American, and 4.2% are Asian; these demographics are similar to those of the United States population. African Americans are 14% less likely to stream movies and TV shows online, while Asians and Hispanics are 73% and 28% more likely to do so. All consumers were overall more likely to buy print books, but Hispanics were particularly less likely (22%) to purchase e-books. African Americans and whites are respectively 5% less and 2% more likely to buy either print or ebooks.

Driven by two new series written by Tyler Perry, OWN is close to surpassing BET among African American women ages 25-54, according to Nielsen. OWN’s ratings grew to 1.82 million viewers during Tuesday night’s The Haves and the Have Nots, up from 1.77 million viewers during the show’s debut the week before. On Wednesday, OWN’s Love Thy Neighbor attracted 1.8 million viewers, compared to 1.5 million viewers during its debut the previous week. OWN ranked number 2 among African American women ages 25-54, behind only TNT, which was broadcasting the NBA playoffs and not regular programming. BET ranked third in the relevant timeslots.

General Mills disabled comments on a 30-second YouTube ad for Cheerios that features an interracial family, after the ad’s comment section became inundated with hate speech by angry viewers. As of the writing of this newsletter, the video has received more than 3 million views, with 42,576 ‘thumbs up’ and 2,052 ‘thumbs down.’  However, a Rasmussen poll of 1,000 adults found just 31% of Americans favor a ban on hate speech.

PricewaterhouseCoopers predicts increased adoption of tablets and smartphones in Brazil, China and India will lead to a 43% increase in worldwide entertainment spending, from $1.6 trillion in 2012 to $2.2 trillion in 2017. PwC also predicts the market for ebooks will be larger than that of print books by 2017. The report also predicts combined wired and wireless Internet spending to grow by 68%, from $91 billion in 2012 to $153.3 billion in 2017. Most of the growth is expected to come from wireless.

The National Security Agency and FBI made public their years-long effort to collect phone records and tap into the servers of nine Internet companies including Microsoft, Yahoo, Google, Facebook, PalTalk, AOL, Skype, YouTube, and Apple, to access meta data to assist the U.S. in its fight against terrorism. The Internet program, known as PRISM, is the first known program of its kind to directly access the servers of Internet companies without a warrant.

In its quarterly threat report, McAfee warned that hackers are increasingly targeting Android phones. Malware attacks on Android phones increased by 40% in the 1st quarter of 2013, according to the company.

Google released its economic impact data showing its “search and advertising tools helped provide $94 billion of economic activity for 1.9 million businesses, website publishers and nonprofits across the U.S.

The Annals of Internet Medicine reported that fewer than 10% of doctors use electronic health records in compliance with U.S. standards.

DePaul University released a study showing 105 million hours of worker productivity are lost due to the Federal Aviation Administration’s (FAA) ban on the use of electronic devices during takeoffs and landings.


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