Media and Technology Stats and Studies – May 13, 2013

A Grunwald Associates report commissioned by AT&T concluded that parents’ level of education correlated with their level of enthusiasm about the benefits of mobile technology in their children’s education. The report concluded that most parents whose children did not use mobile devices or who were less believing of the benefits of using devices to enhance learning do not have college degrees. According to the National Center for Education Statistics, 30.4% of all U.S. adults aged 25+ have earned a Bachelor’s degree, which breaks down to 50.8% of Asians, 34% of Whites, 20.2% of Blacks, and 14.1% of Hispanics. Seventy-eight percent of parents surveyed in the Grunwald/AT&T report indicated that someone in the family owns a “personal or portable computer” with 52% saying their children use these devices. Forty-six percent of parents surveyed own a tablet, with 34% of their children using it. Additionally, in a recent Pew Research study, 62% of parents believed libraries should offer access to a wider selection of e-books.   

Disney’s media networks business is enjoying its most profitable year ever, generating $5 billion in revenues in 1Q13, which grew by 6% since last year. ESPN led Disney’s growth, with its ad revenue up 10% in 1Q13. However, ABC – the company’s broadcasting unit – continues to struggle, with operating income down 40%, even though Shonda RhimesScandal is breaking ratings barriers and is on track to become the #1 drama on TV for the second time in 3 weeks. Last Thursday, Scandal was up in ratings by 68% among 18-49 year olds, compared to the same night last year. Scandal also outperformed Fox’s American Idol for the first time ever last Thursday night, according to Nielsen.

The White House released new open data rules to make data the federal government collects more accessible by the public.

Nielsen reported that the number of TV Households are up 1.2% since 2012 to 115.6 million. Further, the Leichtman Research Group (LRG) report found that more than 1/4 of U.S. adults watch video daily on devices other than TVs. Nielsen will begin including Internet viewers in its ratings estimates later this year.

A University of Montreal discussion paper showed a positive correlation between broadband adoption and marriage rates among 21-30 year olds.

A Park Associates report found that 78% of U.S. broadband households have a home network. This rate is expected to increase to 95% by 2016.

The Federal Communications Commission released its quarterly report on consumer inquiries and informal complaints. Telephone Consumer Protection Act (TCPA) matters comprised more than half (58%) of inquiries. Radio and television complaints increased by 104% and cable and satellite services complaints increased by 67% in the 4th quarter of 2012, compared to the 3rd quarter of 2012. The FCC attributed most of the increase in complaints in these two categories to programming.

Fortune: Glenn Beck’s TheBlaze Media Network generates between $35 and $45 million in annual revenues.


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