Media and Technology Stats and Studies – April 22, 2013

A Horowitz Associates report found that, while Black, Hispanic, and Asian Americans are as likely as their White counterparts to have access to over-the-top (OTT) platforms – such as Netflix, Roku, and Hulu – they are more likely to use them regularly to watch video content. Half of Black (49%) and Hispanic (53%) consumers watch OTT content at least weekly, as do almost two-thirds (61%) of Asians. In contrast, 39% of White consumers watch OTT content on at least a weekly basis.

The results of a Zogby Analytics poll of 1,000 adults revealed that, among all internet privacy-related issues, just 4% of respondents were concerned about cyber-bullying. Paradoxically, a 2011 Ohio State University study found that African American and Hispanic students who were cyber-bulllying victims showed sharper grade point average declines than other racial and ethnic groups. Thirty-nine percent of respondents to the Zogby poll were concerned about identity theft, 33% about viruses and malware, 12% about government surveillance, and 4% about targeted advertising.

An analysis of Bureau of Labor Statistics data conducted by Dice shows gains in women working in tech. However, most of the gains were seen in consulting jobs, rather than full-time positions. Forty-six percent of consulting jobs were awarded to women, but women comprise just 31% of the tech sector overall.Forrester Research reported a double digit gap in online TV viewing between younger and older TV viewers. Twenty-seven percent of young viewers between the ages of 18-24 watch TV online 5 or more hours per week, compared to 12% among 25-49 year olds and 9% of 35-44-year-olds. Nielsen also released a report assessing behavior among younger viewers. The Nielsen report found that, in the fourth quarter of 2012, teens watched video on mobile phones to a greater degree than any other age group surveyed, consuming 18% more video on their mobile devices than 18- to 24-year-olds and 46% more than persons ages 25-34. The Nielsen report also found that 42% of young adults are African American, Latino, or Hispanic.

The Interactive Advertising Bureau reported a 111% spike in mobile advertising spending in 2012. Advertisers spent $3.4 billion on mobile advertising last year.

A Nielsen/Newspaper Association of America report found readers to be less engaged viewing local newspaper websites on their mobile phones than they were viewing national news websites. Just 8% of respondents viewed a local newspaper website on their mobile phone “today”, compared to 43% for those viewing a national newspaper website.

A Simon-Kucher and Partners study of 2,700 high-end decision-makers at international media companies predicted 90% of online content would be behind a paywall by the end of the next three years.

Viewers flocked to TV news outlets for coverage of the Boston Marathon bombings on Monday. NBC reported the largest audience, with 8.8 million viewers tuning into its 10 p.m. special report.

The Center for Digital Education and National School Boards Association reported a 44% increase in the number of school districts overall that use social networks, with 74% now reporting a social media presence. Thirty-two percent of districts reported a lack of computers as the biggest obstacle to preparing for upcoming Common Core online assessments.

Amazon is gaining on Apple in music downloads. According to NPD Group, Amazon had 22% of the music download market in 2012, compared to 15% in 2008. Apple iTunes’ share slipped from 69% in 2009 to 63% in 2012.

Social media usage is declining in the U.S., according to Experian Marketing Services. In 2010, users spent 30% of their time online using social networks. That number has declined to 27%.

Verizon saw a 16% growth in profits in the first quarter of 2013.

Intel’s overall first-quarter revenues declined 2.5% to $12.6 billion compared to last year. The company’s net income dropped 25%. The earning results reinforced existing doubts about the health of the PC market.

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