Media and Technology Stats and Studies – April 1, 2013

A Federal Reserve survey found that while the number of cell phone users using their phones to perform general banking activities such as checking balances and paying bills increased by 33%, only 6% used their phone to replace their wallets over the year, with 25% expressing an interest in doing so.

An NTCA survey revealed rural telcos have made significant progress building out broadband to rural areas, with nearly 75% having built out fiber to the home, compared to 64% in 2012.

BIA/Kesley reported that Hubbard Media’s WTOP (Washington, D.C.) is the nation’s top-billing radio station with $64.6 million in revenues in 2012, up from $64 million in 2011 and $57 million in 2010.  The remaining stations among the top ten were all located in New York, Chicago, and Los Angeles. Six of the stations were spoken word formats, including all-news stations WCBS-AM (New York), WINS-AM (New York), and WBBM-AM (Chicago).  KFI-AM, a News/Talk station in Los Angeles, also ranked among the top 10, as did all sports WFAN-AM/FM (New York).

Pyramid Research predicts IPTV (subscription TV delivered via Internet Protocol and packet-switched networks rather than terrestrial, cable and satellite) will comprise 15.8% of pay TV subscriptions worldwide by 2017. In 2012, the Western Europe and North America regions combined made up 53% of the worldwide IPTV market, with 20 million IPTV subscribers.  However, the Asia-Pacific region alone comprised 43.5% of the global IPTV market. A separate SNL Kagan report showed an increase of 51,000 total multichannel video subscribers in the U.S.

Media Post released a report showing that worldwide, 36% of DVR-recorded content is never watched, compared to 41% in the U.S.  Seventy-two percent of consumers are “hoarders”–recording TV only to accumulate the “box-sets” of their favorite shows.

Magna Global, the research unit of Interpublic, predicted a weak TV ad market as competition from web video outlets continues to increase. Primetime viewing this season among the coveted 18-49 year old demographic has decreased 23% at Fox (News Corporation), 7% at NBC (Comcast), 3% at CBS, and 8% at ABC (Disney). However, a BBC study of 3,600 consumers across Australia, Singapore, India, United Arab Emirates, South Africa, Poland, Germany, France and the U.S. found that, compared to tablets, TV viewing still ranks supreme, especially for breaking news, with 42% of viewers getting their breaking news from TV and 66% turning to the Internet for deeper investigation of news stories.  Separately, the Diffusion Group released a study of 1,000 online video viewers showing 80% wanted live, linear content via platforms like TV Everywhere.

Study: China surpassed Japan as the world’s second largest pay TV market.

ComScore debuted its multi-platform ratings system measuring audiences across PCs, smartphone and tablets.

Wired published an article describing tectonic shifts occurring in the increasingly data-driven, hyper-targeted TV industry.



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