Media and Technology Stats and Studies – March 26, 2013

CDC: More Americans Than Ever Use Phones While Driving

The Centers for Disease Control reported that talking on the phone and texting while driving is on the rise in Belgium, France, Germany, the Netherlands, Portugal, Spain, the United Kingdom, and the United States. Phone use is a contributing factor to an estimated 1.3 million deaths resulting from road traffic crashes each year. More than two thirds (68.7%) of drivers in the U.S. aged 18-64 reported that they talked on the phone while driving at least once in the past 30 days. More than a third (31.2%) of U.S. respondents aged 18-64 reported reading or sending text or email messages while driving within the past 30 days. An April 2012 AT&T paper concluded that Hispanic teens (69%) are more likely than their Caucasian (58%) and African-American (61%) counterparts to report that their friends text while driving.

Pew Releases State of the News Media 2013

Pew released its annual State of the News Media report. Among the report’s findings, African-Americans continue to exceed other groups in their usage of social media platforms, even though just 70% of African-Americans report using the Internet. According to the report, 69% of African-Americans use Facebook, compared to 65% of non-Hispanic whites and 66% of users overall. For Twitter, 26% of African-Americans used the platform, compared to 14% of non-Hispanic whites and 16% of Twitter users overall. The report also found that African-American newspapers “continued to face economic constraints” and thus significantly cut back operations and staff. The New York Amsterdam News was the only African-American newspaper studied that increased its circulation (the newspaper increased its circulation by 11%). Further, the report concluded that while 7 in 10 African-Americans reported watching television news “yesterday,” none of several new channels targeting African-Americans are news-oriented.

Major Tech Companies Have Refused to Release Employment Diversity Data

CNN Money reported that major technology companies including Facebook, LinkedIn, Netflix, Twitter, Yelp, Zynga, Amazon, Groupon, Hulu, and LivingSocial have successfully blocked the release of employment diversity data. Citing potential competitive harms that might result, some companies successfully appealed to the Department of Labor to block the release of their employment data to the public. Intel was the only company among 20 other companies to release their employment data to CNN Money.

Other Reports:

Duke University released the results of a survey of U.S. marketers showing a 2.7% decline in ad spending on traditional media outlets since August of 2012. The study predicts declines in ad spending on traditional media within the next 12 months. At the same time, the study forecasts digital ad spending for business-to-consumer (B2C) products and services to increase by 14.6% and 10.4%, respectively, between March 2013 and February 2014. However, BIA analyst Mark Fratrick forecasts an uptick in local media advertising revenues by an average of 2.3% annually through 2017. A separate Microsoft advertising survey found that 68% of survey respondents multi-task across TVs, PCs, consoles, tablets, and mobile devices, and that advertisers should therefore place advertisements accordingly.

Motorola Mobility: Mobile Devices Have Overtaken TV for Bedroom Viewing of Video Content. According to the 9,500 consumers studied worldwide, just 36% watched video content in the bedroom on a television set. The remainder of respondents who watched video content in the bedroom did so using a mobile device.

WDS: Customer Loyalty Among Wireless Carriers is Low.

The National Science Foundation has awarded $500,000 to Appalachian State University to train teachers in best practices for fostering better student engagement in STEM.

SNL Kagan: Pay TV subscriptions have not kept pace with the economic recovery.

Arbitron: Most mobile gaming and social network activity occurs during the TV primetime hours of 8-10PM.

YouTube has recorded 1 billion monthly users for the first time in history.

Verizon awarded $100,000 to ten teams of middle and high school students across the U.S. to develop apps to address social issues in their communities.


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