Media and Technology Stats and Studies – March 1, 2013

Women’s Media Center Report: Representation of Women in Media Has Stagnated

In a report entitled “The Status of Women in the U.S. Media, 2013“, the Women’s Media Center reported that the percentage of women working in newspaper newsrooms was 36.9 in 2012–exactly the same proportion reported in 1999.  The report also found that if current hiring trends continue at their current pace, women will not reach parity with men in leadership roles until 2085.  Male bylines outnumber those of their female counterparts by a 3 to 1 margin.

Columbia University: Online Courses May Harm Minority Students

Columbia released a large-scale report based on a survey of 40,000 community and technical college students suggesting students of color actually fare worse when they take courses online in lieu of a traditional classroom setting. Among the report’s findings, taking a course online correlated with a 0.15-0.4 grade reduction based on a 4.0 scale. However, the study did not control for the quality of on-line programs and contradicts another large-scale study conducted by the U.S. Department of Education showing a favorable impact of on-line learning on student outcomes.

Georgetown University: Associates STEM Degree-holders Earn More than Some Bachelor’s Degree Holders

Community college graduates with STEM degrees out earn non-STEM bachelor’s degree holders, according to the Georgetown University report. However, a 2009 Education Trust Baseline Report showed a community college completion gap of 9 percentage points between minority students (24%) and all students (33%).

Equity and Excellence Commission Submits Report to Department of Education

The report advises the Secretary of Education on strategies for reducing barriers to meaningful educational opportunities. The report outlines a five-part framework focusing on equitable school finance; effective teachers, principals and curricula; early childhood education; mitigating poverty’s effects, and; accountability and governance.

Robin Roberts’ Return to ABC’s Good Morning America Yielded 6.1 Million Viewers

The anchor, who recently underwent a bone marrow transplant, returned to GMA on February 20. Nielsen reported Ms. Roberts’ return to the network resulted in GMA‘s largest audience since November 7, the day after the Presidential election.


The Success of Bounce TV Reflects Changing U.S. Demographics

Other Reports:

The Federal Communications Commission released a white paper reviewing how the United States compares to other nations as it frees spectrum to accomodate what Cisco has estimated to be an expected eighteen-fold increase in spectrum demand between 2011 and 2016. Much of the report focuses on licensed spectrum frequency bands below 2.7 GHz as they comprise the predominant frequencies used to provide mobile broadband services around the world. The U.S. ranks first among the nations it studied in current and pipeline (including pipeline unlicensed) spectrum, with 958 MHz. Australia ranks second with 708 MHz of current and pipeline spectrum. Brazil, China, France, Germany, Italy, Japan, Spain and the U.K. were also studied.

The Wireless Broadband Alliance reported that operators attribute 75 percent of their mobile traffic to users accessing personal routers, indicating a preference for using Wi-Fi at home.

Online video viewing was down slightly in December, 2012. Viewers in the UK watch the most TV shows on their tablets. Sixty-six percent of U.S. consumers stream any kind of video two to three times per week.

GSMA: The total number of mobile connections will soar to 7.4 billion this year, exceeding the world population by 300 million.

China announced plans to extend 4M broadband coverage to 70% of the country’s internet users.

The International Telecommunications Union (ITU) reported the U.S. stands in 14th place worldwide in the number of people with high speed broadband connections.

GSMA: Mobile health could save developed countries $400 billion in 2017 by improving care for sudden health incidents, remote patient monitoring, mobile access to electronic health records, and implementing SMS messaging for appointment and medication reminders.

IFPI: Spurred by Digital Downloading,  Global Recorded Music Revenues Grew for the First Time Since 1999

The University of Texas at Austin has released a data tool enabling policymakers to track emerging conflicts in Africa.

T-Mobile has continued to lose contract customers, but the losses have been offset by an increase in prepaid customers.

A petition on the White House website asking the U.S. government to permit mobile phones to be “unlocked” (i.e. registered to a different carrier than the one to which the phone was configured at the time of purchase) reached the threshold of 100,000 signatures required to receive consideration.

Sprint saved $1 billion via its phone refurbishment program.

The four mainstream television networks are recording a historic decline in ratings, down 23 percent compared to the same week last year.

Nielsen: Many advertisers fail to target women in shows, such as Walking Dead, that deliver a high number of female viewers but contain themes not traditionally considered appealing to women.

The USA Network had the highest ratings among cable networks in February, with AMC’s Walking Dead episodes occupying the top 3 shows for the month.

IAB: Even though shoppers use their smartphones while shopping, 38% actually end up purchasing their items in-store.

IABMicrotargeting accounted for $130 million in political ad spending in 2012.

Education professionals report lack of funding as the main impediment to widespread implementation of educational technology in the classroom.

A JD Power survey found nearly one-third (29%) of customers affected by Hurricane Sandy learned about power outages by listening to the radio. Thirty-seven percent learned of power outages by calling their phone company.  Seventeen percent learned by visiting their power company’s website.

Sixty-eight percent of marketers reported they will increase spending on big data initiatives. Forty-nine percent of respondents cited website analytics data as the best source of consumer information.

Sinclair Broadcasting will acquire five Cox TV stations.

RAB: Radio’s Online Revenues Grew By 22% in 2012

Nielsen: With 40.3 million viewers, the Oscars returned its best audience in 3 years.

Consumer satisfaction with online travel companies has dropped by 2.6 percent–to 76 percent–putting the industry behind other e-commerce retailers. Amazon still leads among all e-commerce retailers irrespective of industry.

Report: STEM jobs are up 15% in Florida

team of Stanford University researchers has developed a lithium battery that extends battery life by a factor of ten.


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