Media and Technology Stats and Studies – February 1, 2013

High School Students Losing Interest in STEM

A STEMconnector/My College Options report revealed dwindling interest in STEM fields among high school students. The economy is expected to add some 15 million new STEM-related jobs through 2018. Still, high school students appear to be losing interest in STEM and African American and Latino students continue to lag behind their White and Asian counterparts in STEM achievement.  Separately, the National Association of Colleges and Employers reported that 6 of the 10 highest-paid majors were in engineering. The Afterschool Alliance also released the results of a 10-month study of the merits of afterschool programs in improving STEM outcomes.  The reports were released amid an intense political debate between the White House and Capitol Hill about reforming immigration laws. One goal of the Obama administration to address the skills gap is to remove impediments to highly skilled workers from abroad remaining in the United States.

Digital Divide Sends Students to McDonald’s for Wi-Fi    

The Wall Street Journal reported on the large number of low-income students forced to rely on Wi-Fi at fast foods restaurants like McDonald’s to complete homework assignments.  The Wall Street Journal article reports that, according to Pew Research, 96% of households with teenagers with incomes of $75,000 or more had broadband.  By contrast, Just 66% of such households making less than $30,000 had high speed internet. Further, in late 2010, just 49.9% of black and 45.2% of Hispanics overall used broadband at home. After hours, when schools, libraries and other community anchor institutions offering high speed internet access have closed, students without broadband at home are forced to rely on Wi-Fi hotspots, many of which are located in popular fast food restaurants. In 2010, Yale’s Rudd Center for Food Policy and Obesity reported much higher rates of fast food advertisements targeting African Americans and Latinos.  The Centers for Disease Control reported in 2011 that obesity rates for Blacks is 51% higher than that of whites.

Georgia Tech Massive Open Online Class (MOOC) Data Reveals 4.8% Course Completion Rate

Georgia Tech reported a 4.8% course completion rate of all 53,205 enrolled users for its Computational Investing, Part I course offered via Coursera. Among the enrollees who completed the entire course, just 1.4% were African American, compared to 69.8% of white enrollees who completed the free online course and 18.8% of Asians.  The report did not include Hispanic-specific data.

Other Reports:

AT&T will purchase $1.9 billion worth of spectrum from Verizon.

NTIA released a report on spectrum in the 5 GHz band finding more evaluation will be needed to assess and mitigate harmful interference.

The Amazon Kindle is the most widely used Android tablet in the U.S. accounting for 59% of all Android tablets.

KPMG reported that 60% of Americans watch TV and surf the Internet at the same time.

The number of hourlong television shows shot in New York City is up by 37%, while the proportion of those shot in Los Angeles fell.

Nielsen:  NFL fans prefer to watch home team games on local broadcast TV media outlets instead of cable networks.

Facebook reported 40% revenue growth but a 79% fall in profits in 4Q12.

Facebook advertising partner Nanigans reported Facebook’s in-line, newsfeed ads outperform the standard ads appearing in the right sidebar of the social networking site by 14%.

WSJ/Vistage study claims just 3% of small business owners see value in Twitter.

Yahoo! reported 4% growth over 4Q11 with $1.22 billion in revenue in 4Q12.

Living Social, the direct deal site, recorded a net loss of $650 million in 2012.

App Annie: Google Play is growing 10X faster than Apple iOS.

IAB: 63 Percent of Mobile Video is Watched in the Home


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