Media and Technology Stats and Studies – January 25, 2013

Akamai: The U.S. Ranks 9th in Average Internet Speed, 12th in High Speed Internet Adoption

According to Akamai, the average internet speed in the United States was 7.2 average Mbps.  While this was substantially higher than the global average of 2.8 Mbps, the U.S. trailed South Korea (14.7), Japan (10.5), Hong Kong (9.0), Switzerland (8.7), LaTVia (8.7), Netherlands (8.5), Czech Republic (7.6), and Denmark (7.2) in the third quarter of 2012. Earlier this month, FCC Chairman Julius Genachowski challenged American cities to build 1 gigabit of high speed internet service to at least one city in all fifty states by 2015.

Venture Capitalists Invested $907 Million in the mHealth Sector in 2012

Mobile Health Market News reports $907 Million in growth of VC investments made in mobile health technologies in 2012.  African-Americans and Latinos suffer disproportionately from chronic disease and their high usage of smart phones and other mobile devices is an opportunity to help patients monitor their health and fitness and communicate with health care professionals. The Office of the National Coordinator for Health Information Technology (NCHIT) is expected to announce the winner of a mobile health contest it is sponsoring in which the winning designer of an app for managing cardiovascular disease will receive $100,000. NCHIT is also sponsoring an app development contest to develop a tool to engage and empower women in underserved and minority communities to improve the prevention and treatment of cancer.

Just 43% of Cable Subscribers Have Reported Using ‘TV Everywhere’

“TV Everywhere” is the term referring to the distribution of television beyond the fixed television set to wireless devices and apps.  GfK media research reported lackluster use of TV Everywhere apps among cable subscribers. However, highlighting the market for TV Everywhere among African-Americans, Nielsen reported last year a 54% penetration rate of smartphones among African Americans and that African Americans download and view video via their mobile devices at a rate 30% higher than the general population. In December, Univision announced efforts to expand its TV Everywhere initiatives citing a 70% smartphone penetration rate among Hispanics, compared to 54% of non-Hispanics, with 41% using their phones to stream video, compared to 28% of subscribers overall.

IHS: Consumers Spent $62.4 Billion Watching Movies in 2012

According to IHS Screen Digest, consumer spending on movies rose by $1.3 billion in 2012 to $62.4 billion compared to $61.1 billion in 2011 and $60.1 billion in 2010. According to BET Networks in a study released in 2011, African-Americans go to the movies an average of 13.4 times per year compared to 11 times per year overall. Also according to the BET report, 62% of African-Americans watch the same movie multiple times across all platforms.

‘Gangnam Style’ Star Psy Earned $8 Million from You Tube in Strong Google Fourth Quarter

Google reported a strong fourth quarter with 36% growth over the same quarter in 2011 and 8% growth over the previous quarter—the third quarter—in 2012.  K-pop star Psy earned $8 million in You Tube ad revenue for his “Gangnam Style” video. The Washington Post reported last year that a disproportionate share of popular You Tube personalities are people of color.

 

Other Reports:

Google released new data for its Transparency Report showing a 10% uptick in the number of government requests for the company’s user data.  Sixty-eight percent of such requests were made via subpoenas.  Another 22% were made via Electronic Communications Privacy Act (“ECPA”) search warrants. Ten percent were ECPA court orders and other requests that were difficult to classify.

Nielsen released a report showing global ad spending was strong in the first nine months of 2012, with TV advertising continuing to dominate the share of advertising dollars, with a 61.8% share. Ad spending on TV grew by 4.3%, compared to 3.3% overall between January and September of last year.  The Olympics and political advertising drove double-digit TV ad spending growth of 13.6% in North America.  

Despite hefty returns in 4Q12, Apple’s stock price dropped 11% last week.

Nielsen estimates show Oprah’s Lance Armstrong interview was seen by 28 million worldwide.

According to Pandora, the internet radio service users customize, it streamed 13 billion hours of content, in 2012. The company also reported it paid $182.1 million in royalties, or 60 percent of its revenue, through October of 2012.

Most marketers are mystified when it comes to how to implement big data as part of their marketing strategies, according to the Direct Marketing Association.   Some 81% of marketers reported they do not know enough about relevant policies and regulations to implement effective big data strategies.

Akamai reported one third of cyber attacks originate in China.

The NPD Group reports 40% of televisions connected to the internet stream video using Netflix.

Aggregate Knowledge reported advertising campaigns including Facebook advertising boosted sales by 24%.

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