Media and Technology Stats and Studies – May 20, 2013

May 20, 2013

A soon-to-be published University of Wisconsin-Madison meta-analysis of data on more than 10,000 children in 15 countries is expected to show viewing international co-productions of Sesame Street has a positive impact on learning in children around the world. According to the University of Wisconsin, the study will show an average 11.6 percentile difference between viewers and non-viewers on “cognitive outcomes (including literacy and numeracy), learning about the world (including health and safety knowledge), and social reasoning and attitudes.” An NTI/PBS study recently showed PBS Kids’ TV and online media outlets attract a higher proportion of African American, Hispanic and low-income households, compared to their proportion of the overall population. A 2010 study of 600 pre-school children showed children who viewed PBS’ Sesame Street increased their ability to articulate scientific concepts by 100%.

Media Matters for America released Diversity of Evening Cable News in 13 Charts. The report looked at the race, ethnicity and gender of 1,677 guests and found that women did not make up more than 33% of guests on any of the cable news channels. Media Matters also found that Fox News had the highest proportion of white guests (83%), with MSNBC having the lowest (73%), and that African Americans were the “largest non-white group on all of the networks,” as 19% of the non-white guests Media Matters reviewed were African American.

Netflix released its ranking of the Internet Service Providers (ISPs) with the fastest speeds. Google Fiber ranked first with an average speed of 3.45 Mbps, with Cablevision, Cox, Suddenlink, Charter, Verizon-FIOS, MediaCom, Comcast, Time Warner Cable, and Bright House, rounding out the Top 10.

NTIA reported that 18% of rural areas continue to lack access to download speeds of at least 6 Mbps, compared to 100% of urban residents.

The Center for Democracy and Technology has released a report explaining the technical reasons why the report’s authors believe the Federal Bureau of Investigation’s effort to step up Internet surveillance poses serious national security risks. Currently, the Communications Assistance for Law Enforcement Act (CALEA) enables law enforcement officials to wiretap phone lines. The authority for tapping communications conducted via instant messaging platforms and VOIP platforms such as Skype is not as clear since these services rely on the Internet, rather than phone lines, to function. Among other things, the report concludes that requiring these service providers to build in intercept capabilities at endpoints exposes the United States to “serious consequences for the economic well-being and national security of the United States.”

A record year in political spending on local TV stations has led to a spate of broadcast mergers and acquisitions (M&A) activity in the US TV broadcast industry. The revenues generated by local TV stations during the 2012 election cycle allowed them to make their balance sheets more attractive for investors. LIN Television, Nexstar Broadcasting, Sinclair Broadcast Group, and Tribune are among the largest groups leading this new wave of consolidation, the value of which could exceed $6 billion through 2014, according to Moody’s.

Clear Channel reports its iHeartRadio service has reached 30 million registered users. This is compared to 200 million registered users for Pandora, the Internet radio market leader. Clear Channel also reported 60 million unique users per month, compared to 67 million active Pandora users. Clear Channel attributes this difference to the fact that Clear Channel users can always turn to local FM radio stations for local content.


Media and Technology Stats and Studies – May 13, 2013

May 13, 2013

A Grunwald Associates report commissioned by AT&T concluded that parents’ level of education correlated with their level of enthusiasm about the benefits of mobile technology in their children’s education. The report concluded that most parents whose children did not use mobile devices or who were less believing of the benefits of using devices to enhance learning do not have college degrees. According to the National Center for Education Statistics, 30.4% of all U.S. adults aged 25+ have earned a Bachelor’s degree, which breaks down to 50.8% of Asians, 34% of Whites, 20.2% of Blacks, and 14.1% of Hispanics. Seventy-eight percent of parents surveyed in the Grunwald/AT&T report indicated that someone in the family owns a “personal or portable computer” with 52% saying their children use these devices. Forty-six percent of parents surveyed own a tablet, with 34% of their children using it. Additionally, in a recent Pew Research study, 62% of parents believed libraries should offer access to a wider selection of e-books.   

Disney’s media networks business is enjoying its most profitable year ever, generating $5 billion in revenues in 1Q13, which grew by 6% since last year. ESPN led Disney’s growth, with its ad revenue up 10% in 1Q13. However, ABC – the company’s broadcasting unit – continues to struggle, with operating income down 40%, even though Shonda RhimesScandal is breaking ratings barriers and is on track to become the #1 drama on TV for the second time in 3 weeks. Last Thursday, Scandal was up in ratings by 68% among 18-49 year olds, compared to the same night last year. Scandal also outperformed Fox’s American Idol for the first time ever last Thursday night, according to Nielsen.

The White House released new open data rules to make data the federal government collects more accessible by the public.

Nielsen reported that the number of TV Households are up 1.2% since 2012 to 115.6 million. Further, the Leichtman Research Group (LRG) report found that more than 1/4 of U.S. adults watch video daily on devices other than TVs. Nielsen will begin including Internet viewers in its ratings estimates later this year.

A University of Montreal discussion paper showed a positive correlation between broadband adoption and marriage rates among 21-30 year olds.

A Park Associates report found that 78% of U.S. broadband households have a home network. This rate is expected to increase to 95% by 2016.

The Federal Communications Commission released its quarterly report on consumer inquiries and informal complaints. Telephone Consumer Protection Act (TCPA) matters comprised more than half (58%) of inquiries. Radio and television complaints increased by 104% and cable and satellite services complaints increased by 67% in the 4th quarter of 2012, compared to the 3rd quarter of 2012. The FCC attributed most of the increase in complaints in these two categories to programming.

Fortune: Glenn Beck’s TheBlaze Media Network generates between $35 and $45 million in annual revenues.


Media and Technology Stats and Studies – May 6, 2013

May 6, 2013

In an advertising sales pitch to advertisers at the Digital Content NewFronts this week, a top YouTube executive reported that YouTube viewers spend 2 billion more hours per month watching videos on the service than they did last year. Last year, 1 billion unique viewers watched 4 billion hours of YouTube content per month, compared to 6 billion hours per month this year. According to RBC Capital Markets, YouTube generated $4 billion in revenue in 2012, compared to $2.5 billion in 2011. One year ago, the Washington Post reported that a “disproportionate share of YouTube’s top personalities are minorities,” with the top channel attracting more than “5 million subscribers — enough to attract the attention of major advertisers.” Many other NewFronts presenters – including Univision, which participated in the NewFronts for the first time; CBS Interactive; Hulu Latino; and CNET – touted their goals to tailor their programming to attract Spanish-speaking viewers. Pew has reported that 79% of minorities visit video sharing sites, compared to 69% of whites. As the Joint Center has previously reported, a Horowitz Associates report found that, while Black, Hispanic, and Asian Americans are as likely as their White counterparts to have access to over-the-top (OTT) platforms - such as Netflix, Roku, and Hulu - they are more likely to use them regularly to watch video content.

Georgetown University’s McDonough School of Business released a report evaluating what in its view would be the likely economic impact of the incentive auctions. The report concludes that limiting the bidding rights of the largest carriers would cause inefficiencies, including 40% less revenue from auction proceeds. One of the report’s authors also determined that hampering large carriers’ ability to participate in the auctions would actually lead to a 22-46 MHz spectrum deficit and a loss of 118,000 jobs by 2017.

Social media use is driven by a fear of missing out on keeping up with friends, according to a forthcoming report in Computers and Human Behavior. This fear was most prevalent among social media users under age 30 and correlated with a higher likelihood of texting while driving.

The Digital Entertainment Group reported a 5% year-over-year increase in sales of movies and TV shows during the 1st quarter, to $4.69 billion in 2013.

Parents with minor children are more likely to be deeply engaged with their public libraries, with lower-income households showing more demand for e-readers and classes on how to use e-readers, according to Pew Research: “Parents living in households earning less than $50,000 are more likely than parents in higher income households to say they would be ‘very likely’ to take advantage of: classes on how to download library e-books (44% vs. 29%); e-readers already loaded with library content (40% vs. 22%); digital media lab (40% vs. 28%); classes on how to use e-readers (34% vs. 16%).”

The University of Southern California has received a $3.25 million Bill and Melinda Gates Foundation grant to build capacity for measuring the impact of media.


Media and Technology Stats and Studies – April 30, 2013

April 30, 2013

UCLA’s Children’s Digital Media Center found that among children between the ages of 9 and 15, those who use social media often are more interested in becoming famous than other kids the same age. Earlier this year, Pew found Blacks and Hispanics to be the most avid users of Twitter and Instagram. Interestingly, the Girl Scouts found girls who are interested in Science, Technology, Engineering and Mathematics (STEM) to anticipate that they will become famous at a lower rate (29%) than girls who did not report being interested in STEM (41%).

Pew released a study of civic engagement online. The report found people higher up on the socioeconomic ladder were more likely to “participate in civic life” online. Among Blacks, Whites and Hispanics, Hispanics overall were the least likely to be politically active both on and offline.

A Texas A&M University study found typed and voice-activated texting to be equally as distracting while driving.

Google reported that it has received more content removal requests from governments worldwide than ever before.

In a review of how well “covered entities” under the Health Information Technology for Economic and Clinical Health (HITECH) Act have safeguarded patient data, the Department of Health and Human Services found most problems were caused by entities not being aware of the data and privacy rules in the Act.  Sixty-percent of problems were related to data security, 30% pertained to data privacy, and 10% related to data breach notifications.

Nielsen reports that affluent homes are more likely to subscribe to streaming services such as Netflix, Amazon Plus, and Hulu. Homes making $100,000 or more were 85% more likely to subscribe to streaming services.

PriceWaterhouseCoopers found that while customers are reducing their talk time and using more data on their mobile plans, average revenue per postpaid customer with smartphones fell from $82.75 per month in 2011 to $77.79 in 2012.


Media and Technology Stats and Studies – April 22, 2013

April 22, 2013

A Horowitz Associates report found that, while Black, Hispanic, and Asian Americans are as likely as their White counterparts to have access to over-the-top (OTT) platforms - such as Netflix, Roku, and Hulu - they are more likely to use them regularly to watch video content. Half of Black (49%) and Hispanic (53%) consumers watch OTT content at least weekly, as do almost two-thirds (61%) of Asians. In contrast, 39% of White consumers watch OTT content on at least a weekly basis.

The results of a Zogby Analytics poll of 1,000 adults revealed that, among all internet privacy-related issues, just 4% of respondents were concerned about cyber-bullying. Paradoxically, a 2011 Ohio State University study found that African American and Hispanic students who were cyber-bulllying victims showed sharper grade point average declines than other racial and ethnic groups. Thirty-nine percent of respondents to the Zogby poll were concerned about identity theft, 33% about viruses and malware, 12% about government surveillance, and 4% about targeted advertising.

An analysis of Bureau of Labor Statistics data conducted by Dice shows gains in women working in tech. However, most of the gains were seen in consulting jobs, rather than full-time positions. Forty-six percent of consulting jobs were awarded to women, but women comprise just 31% of the tech sector overall.Forrester Research reported a double digit gap in online TV viewing between younger and older TV viewers. Twenty-seven percent of young viewers between the ages of 18-24 watch TV online 5 or more hours per week, compared to 12% among 25-49 year olds and 9% of 35-44-year-olds. Nielsen also released a report assessing behavior among younger viewers. The Nielsen report found that, in the fourth quarter of 2012, teens watched video on mobile phones to a greater degree than any other age group surveyed, consuming 18% more video on their mobile devices than 18- to 24-year-olds and 46% more than persons ages 25-34. The Nielsen report also found that 42% of young adults are African American, Latino, or Hispanic.

The Interactive Advertising Bureau reported a 111% spike in mobile advertising spending in 2012. Advertisers spent $3.4 billion on mobile advertising last year.

A Nielsen/Newspaper Association of America report found readers to be less engaged viewing local newspaper websites on their mobile phones than they were viewing national news websites. Just 8% of respondents viewed a local newspaper website on their mobile phone “today”, compared to 43% for those viewing a national newspaper website.

A Simon-Kucher and Partners study of 2,700 high-end decision-makers at international media companies predicted 90% of online content would be behind a paywall by the end of the next three years.

Viewers flocked to TV news outlets for coverage of the Boston Marathon bombings on Monday. NBC reported the largest audience, with 8.8 million viewers tuning into its 10 p.m. special report.

The Center for Digital Education and National School Boards Association reported a 44% increase in the number of school districts overall that use social networks, with 74% now reporting a social media presence. Thirty-two percent of districts reported a lack of computers as the biggest obstacle to preparing for upcoming Common Core online assessments.

Amazon is gaining on Apple in music downloads. According to NPD Group, Amazon had 22% of the music download market in 2012, compared to 15% in 2008. Apple iTunes’ share slipped from 69% in 2009 to 63% in 2012.

Social media usage is declining in the U.S., according to Experian Marketing Services. In 2010, users spent 30% of their time online using social networks. That number has declined to 27%.

Verizon saw a 16% growth in profits in the first quarter of 2013.

Intel’s overall first-quarter revenues declined 2.5% to $12.6 billion compared to last year. The company’s net income dropped 25%. The earning results reinforced existing doubts about the health of the PC market.


Media and Technology Stats and Studies – April 15, 2013

April 15, 2013

Several civil rights groups urged the FCC to complete its diversity studies before departing Chairman Julius Genachowski leaves office. The Chairman delayed the release of long-awaited rule changes, pending the release of a separate study being conducted by the Minority Media and Telecommunications Council (MMTC), which MMTC has said would evaluate the effect a proposed rule to relax the newspaper-broadcast cross-ownership rule would have on female and minority broadcasters. The civil rights groups noted that the MMTC study is much narrower in scope than the diversity studies the FCC is required to conduct before changing any of its media ownership rules and that the MMTC study alone would not provide a sufficient basis for relaxing the rules. The Joint Center for Political and Economic Studies filed a letter with the FCC in December urging the agency to delay relaxing the media ownership rules before developing a robust empirical basis for doing so.

President Obama released his 2014 budget proposal containing, among other items, provisions for increased investments in education. If approved by Congress, the budget would increase the Department of Education’s discretionary spending budget by 4.6% to $71.2 billion. The budget contains a number of proposals aimed at addressing STEM achievement gaps, including a proposal to streamline existing STEM programs, funds for expanding access to pre-school to all four-year-olds, improving high schools, encouraging public-private partnerships between schools and employers, and rewarding states for making public higher education more affordable.

The Corporation for Public Broadcasting lauded President Obama for including in his budget proposal full advance funding for CPB through 2016. CPB CEO Patricia Harrison said the $445 million appropriation proposal for CPB funding “reinforces the value of public media’s in-depth news reporting, our commitment to providing a safe place where children can learn, on-air, online, and in the community, and our commitment to lifelong learning through initiatives such as ‘American Graduate’ helping to keep America’s young people on the path to a high school diploma.”  An NTI/PBS study recently showed PBS Kids’ TV and online media outlets attract a higher proportion of African American, Hispanic, and low-income households compared to their proportion of the overall population. A 2010 study of 600 pre-school children showed children who viewed PBS’ Sesame Street increased their ability to articulate scientific concepts by 100%.

Verizon CEO Lowell McAdam stated in a speech at the National Association of Broadcasters’ conference last week that 50% of Verizon’s wireless traffic comes from video. Mr. McAdam expects video to make up two-thirds of Verizon’s wireless traffic by 2017.

Video services firm Ooyala reported that consumers watch live video 2.5 times longer than they spend watching Video-on-Demand (VOD).

A neurological study conducted by WPP, Australian TV network 7, and market research firm Neuro-Insight found that dual-screen viewers returned to TV screens 9% more engaged after shifting their attention to their tablets. 

Market research firm Canalys reported that, among Google Play, Apple’s App Store, the Microsoft Windows Phone Store, and Research in Motion’s Blackberry World, Google Play showed the highest number of app downloads (51%) with Apple taking 74% of more than $2.2 billion in app revenues among the 4 companies.

The magazine industry has shown sharp declines in ad pages, but data collected by Adobe via its Data Publishing Suite, combined with research from the Pew Research Center, show a few bright spots in the digital edition magazine market which may help offset declines in print revenues. Overall, the number of pages devoted to print advertising in magazines declined 4.8% in the first quarter. However, spending on advertising on digital platforms in magazines grew by 22% ($1.3 billion) last year.


Media and Technology Stats and Studies – April 8, 2013

April 8, 2013

The Utah Legislature has appropriated $10 million to prepare Utah students for Science, Technology, Engineering, and Mathematics (STEM) careers.  Hispanics are, by a substantial margin, the most populous minority group in Utah, comprising 13.2% of the state’s population (376,889 persons), compared to Asian and multiracial persons (2.2% each), American Indians (1.5%), and Blacks (1.3%). According to a 2011 ACT report, just 30% of Hispanics nationwide met benchmark high school mathematics requirements for taking the ACT exam, compared to 71% of Asian, 54% of White, 36% of Pacific Islander, 25% of American Indian, and 14% of African American students.

The New York Times reported on several new youth computing programs designed to close the gender gap in the high tech sector. According to the Times, 74% of girls in middle school express an interest in engineering, science, and math. However, once they arrive on college campuses, just .3% end up choosing a computer science major. One program, Girls Who Code, goes beyond teaching basic computer skills and trains girls in computer programming, public speaking, product development, and other higher-level, in-demand tech sector skills.

Nielsen report found that the amount of time viewers spend watching TV correlates with their educational attainment and income. Those with a 4-year college degree watch an average of 1 hour and 14 minutes of primetime television, compared to 2 hours and 8 minutes per day for those with just a high school diploma. Income levels also correlate in similar ways with daytime TV viewership. However, primetime TV viewing did not differ substantially between those making $100,000 or more per year (1 hour and 52 minutes per day) and those making $30,000 or less (1 hour and 58 minutes per day). People of color, particularly Blacks and Hispanics, are disproportionately more likely to have lower levels of educational attainment and income compared to their White and Asian American counterparts. Many studies have shown minorities continue to be underrepresented in traditional media as compared to their share of the overall population. The Nielsen data suggest the under-representation of people of color in the media may also be disproportionate in relation to the amount of TV they watch, as compared to Caucasians.

The Corporation for Public Broadcasting (CPB) has awarded $444,222 to five PBS stations to test PBS’s new ‘Ready to Learn‘ math- and literacy-based educational programming targeting low-income and at-risk children.

An American Institute for Behavioral Research and Technology study found that the outcome of elections could be altered by manipulating search engine rankings without people being aware of it.

Children who watch more than 3 hours of TV, videos, or DVDs per day have a higher likelihood of developing conduct and emotional problems by age 7, according to a Millennium Cohort study of 11,000 children. However, children who played age-appropriate video games for the same amount of time did not display such behaviors.

An AT&T study found a higher prevalence of adults who admit to texting while driving (49%) compared to 43% of teens.

The FCC adopted the form and content of the survey it will use to determine the minimum rate carriers charge for providing fixed residential voice and broadband in urban areas. The survey data will be used to help the FCC determine the amount providers should receive in federal, Universal Service Fund and Intercarrier Compensation (USF/ICC) subsidies for providing broadband and voice service in remote and underserved areas.

The pirating of TV content cost cable and broadcast networks at least $1.5 billion in revenues in 2012, according to TorrentFreak. The top 5 most pirated shows include HBO’s Game of Thrones (4.3 million illegal downloads), followed by Showtime’s Dexter  (3.9 million), CBS’ Big Bang Theory (3.2 million) and How I Met Your Mother (3 million), and AMC’s Breaking Bad (2.58 million). Unauthorized downloads of these 5 shows alone accounted for an estimated $851.1 million in lost revenues.


Media and Technology Stats and Studies – April 1, 2013

March 31, 2013

A Federal Reserve survey found that while the number of cell phone users using their phones to perform general banking activities such as checking balances and paying bills increased by 33%, only 6% used their phone to replace their wallets over the year, with 25% expressing an interest in doing so.

An NTCA survey revealed rural telcos have made significant progress building out broadband to rural areas, with nearly 75% having built out fiber to the home, compared to 64% in 2012.

BIA/Kesley reported that Hubbard Media’s WTOP (Washington, D.C.) is the nation’s top-billing radio station with $64.6 million in revenues in 2012, up from $64 million in 2011 and $57 million in 2010.  The remaining stations among the top ten were all located in New York, Chicago, and Los Angeles. Six of the stations were spoken word formats, including all-news stations WCBS-AM (New York), WINS-AM (New York), and WBBM-AM (Chicago).  KFI-AM, a News/Talk station in Los Angeles, also ranked among the top 10, as did all sports WFAN-AM/FM (New York).

Pyramid Research predicts IPTV (subscription TV delivered via Internet Protocol and packet-switched networks rather than terrestrial, cable and satellite) will comprise 15.8% of pay TV subscriptions worldwide by 2017. In 2012, the Western Europe and North America regions combined made up 53% of the worldwide IPTV market, with 20 million IPTV subscribers.  However, the Asia-Pacific region alone comprised 43.5% of the global IPTV market. A separate SNL Kagan report showed an increase of 51,000 total multichannel video subscribers in the U.S.

Media Post released a report showing that worldwide, 36% of DVR-recorded content is never watched, compared to 41% in the U.S.  Seventy-two percent of consumers are “hoarders”–recording TV only to accumulate the “box-sets” of their favorite shows.

Magna Global, the research unit of Interpublic, predicted a weak TV ad market as competition from web video outlets continues to increase. Primetime viewing this season among the coveted 18-49 year old demographic has decreased 23% at Fox (News Corporation), 7% at NBC (Comcast), 3% at CBS, and 8% at ABC (Disney). However, a BBC study of 3,600 consumers across Australia, Singapore, India, United Arab Emirates, South Africa, Poland, Germany, France and the U.S. found that, compared to tablets, TV viewing still ranks supreme, especially for breaking news, with 42% of viewers getting their breaking news from TV and 66% turning to the Internet for deeper investigation of news stories.  Separately, the Diffusion Group released a study of 1,000 online video viewers showing 80% wanted live, linear content via platforms like TV Everywhere.

Study: China surpassed Japan as the world’s second largest pay TV market.

ComScore debuted its multi-platform ratings system measuring audiences across PCs, smartphone and tablets.

Wired published an article describing tectonic shifts occurring in the increasingly data-driven, hyper-targeted TV industry.

 


Media and Technology Stats and Studies – March 26, 2013

March 26, 2013

CDC: More Americans Than Ever Use Phones While Driving

The Centers for Disease Control reported that talking on the phone and texting while driving is on the rise in Belgium, France, Germany, the Netherlands, Portugal, Spain, the United Kingdom, and the United States. Phone use is a contributing factor to an estimated 1.3 million deaths resulting from road traffic crashes each year. More than two thirds (68.7%) of drivers in the U.S. aged 18-64 reported that they talked on the phone while driving at least once in the past 30 days. More than a third (31.2%) of U.S. respondents aged 18-64 reported reading or sending text or email messages while driving within the past 30 days. An April 2012 AT&T paper concluded that Hispanic teens (69%) are more likely than their Caucasian (58%) and African-American (61%) counterparts to report that their friends text while driving.

Pew Releases State of the News Media 2013

Pew released its annual State of the News Media report. Among the report’s findings, African-Americans continue to exceed other groups in their usage of social media platforms, even though just 70% of African-Americans report using the Internet. According to the report, 69% of African-Americans use Facebook, compared to 65% of non-Hispanic whites and 66% of users overall. For Twitter, 26% of African-Americans used the platform, compared to 14% of non-Hispanic whites and 16% of Twitter users overall. The report also found that African-American newspapers “continued to face economic constraints” and thus significantly cut back operations and staff. The New York Amsterdam News was the only African-American newspaper studied that increased its circulation (the newspaper increased its circulation by 11%). Further, the report concluded that while 7 in 10 African-Americans reported watching television news “yesterday,” none of several new channels targeting African-Americans are news-oriented.

Major Tech Companies Have Refused to Release Employment Diversity Data

CNN Money reported that major technology companies including Facebook, LinkedIn, Netflix, Twitter, Yelp, Zynga, Amazon, Groupon, Hulu, and LivingSocial have successfully blocked the release of employment diversity data. Citing potential competitive harms that might result, some companies successfully appealed to the Department of Labor to block the release of their employment data to the public. Intel was the only company among 20 other companies to release their employment data to CNN Money.

Other Reports:

Duke University released the results of a survey of U.S. marketers showing a 2.7% decline in ad spending on traditional media outlets since August of 2012. The study predicts declines in ad spending on traditional media within the next 12 months. At the same time, the study forecasts digital ad spending for business-to-consumer (B2C) products and services to increase by 14.6% and 10.4%, respectively, between March 2013 and February 2014. However, BIA analyst Mark Fratrick forecasts an uptick in local media advertising revenues by an average of 2.3% annually through 2017. A separate Microsoft advertising survey found that 68% of survey respondents multi-task across TVs, PCs, consoles, tablets, and mobile devices, and that advertisers should therefore place advertisements accordingly.

Motorola Mobility: Mobile Devices Have Overtaken TV for Bedroom Viewing of Video Content. According to the 9,500 consumers studied worldwide, just 36% watched video content in the bedroom on a television set. The remainder of respondents who watched video content in the bedroom did so using a mobile device.

WDS: Customer Loyalty Among Wireless Carriers is Low.

The National Science Foundation has awarded $500,000 to Appalachian State University to train teachers in best practices for fostering better student engagement in STEM.

SNL Kagan: Pay TV subscriptions have not kept pace with the economic recovery.

Arbitron: Most mobile gaming and social network activity occurs during the TV primetime hours of 8-10PM.

YouTube has recorded 1 billion monthly users for the first time in history.

Verizon awarded $100,000 to ten teams of middle and high school students across the U.S. to develop apps to address social issues in their communities.


Media and Technology Stats and Studies – March 18, 2013

March 18, 2013

CRA: Computing Degree Enrollments Soar, Foreign Students Dominate Among Advanced Computing Degrees Awarded in U.S., Hispanics Show Sharp Declines Among Computer Engineering Grads

The Computer Research Association has released a report showing the number of new undergraduate majors pursuing degrees in computer science at doctorate-granting institutions has grown by more than 29% over last year. The report evaluated three degrees: computer science (CS), computer engineering (CE) and information-related, computing disciplines (I). While Black or African-Americans comprised just 4.5% of students awarded CS Bachelor’s degrees, this number rose from 3.6% the year before. Among students awarded I Bachelor’s degrees, 8.4% were African-American, compared to 6.9% the year prior. African-Americans did, however, see a slight decline in representation among students awarded CE Bachelor’s degrees, as the proportion dropped from 5.9% to 5.2%.

For Hispanics, the most recent CRA report found an increase in representation among CS Bachelor’s degrees awarded, but declines in Hispanic representation among those graduating with CE and I undergraduate degrees. Hispanics comprised 6.3% of those awarded CS Bachelor’s degrees between 2011 and 2012, compared to 5.4% the year before. However, the proportion of Hispanics awarded I Bachelor’s degrees was down slightly from 8.6% to 8.4% year-to-year.  The report found a significant decline in the number of Hispanic students obtaining CE undergraduate degrees: The percentage of CE Bachelor’s degrees awarded to Hispanics was 4.9% in 2012, compared to 8.1% the previous year.

The report also evaluated Master’s and Ph.D. degrees awarded. “Nonresident Aliens” comprised 53.8% of Master’s degrees and 50.1% of doctorates awarded across all three disciplines combined, dwarfing the proportion of such degrees awarded Black or African-Americans and Hispanics. Black or African-Americans comprised just 2.7% of Master’s and 2% of Ph.D.’s awarded across the three disciplines.  Hispanics were represented among 2.5% of CS, CE and I Master’s degree graduates and 1.4% of such Ph.D.’s. Interestingly, Nonresident Aliens comprised just 6.9% of students awarded Bachelor’s degrees across all three disciplines, compared to 5.3% of degrees awarded to students who identified as Black or African American and 6.5% of Hispanics.

NCES Report: Most Algebra I and Geometry Courses Are Not Rigorous

A National Center for Education Statistics report showed 73% of students who took an “honors” Algebra I course were actually taught material ranked as intermediate, with less than 20% receiving instruction ranked as “rigorous.” Among students taking “honors” Geometry, just 33% actually received a rigorous curriculum. A larger percentage of Hispanic (19%) and Asian/Pacific Islander students (24%) took a beginner level Algebra course, compared to 12 percent of White students. The report also concluded that a larger percentage of White students (37%) enrolled in “honors” Geometry courses actually received rigorous instruction, compared to 12% of such Black and 17% of such Hispanic students.

Commentary

Only 3 Women Are Directing Blockbuster Movies in 2013, and That’s a Problem

Other Reports:

PricewaterhouseCoopers reported that 67% of healthcare industry CIOs report they are facing IT staffing shortages, up from 59% in 2010.

Intel awarded $630,000 to 10 high school student scientists. The winners of the Intel Science Talent Search bested 1,700 entrants.

Pew: One in Four Teenagers Accesses the Internet Primarily Via a Mobile Device

WSJ: The Surprising Numbers Behind Apps. Among the report’s findings, apps are expected to yield $25 billion in revenue in 2012 from users who spend an average of 2 hours per day using them, most of the time (43%) playing games. Also, 94% of app developers are men making less than $15,000 per year developing apps.

Rootmetrics: AT&T Beats Verizon on Speed; Verizon Beats AT&T in LTE Coverage. The study showed average speeds of 18.6 Mbps down and 9 Mbps on the uplink for AT&T, compared to 14.3 Mbps down and 8.5 Mbps up for Verizon. However, LTE testers connected to a Verizon LTE signal 93.2% of the time, compared to 81.7% for AT&T.

AT&T researchers have reportedly sent a 100Gbit/second signal across 12,000 km on a 100GHz-spaced grid. This is an improvement over its previous record sending a 100Gbit/second signal 3,000 km using a 50GHz grid.

Study: TV Tops Movies and Music Among Millennials. A Magid Generational Strategies study showed Millennials favor TV programming over movies and music and many (45%) are willing to watch advertising if doing so will allow them to access full-length TV content without having to pay a subscription fee.

University of Cambridge and Microsoft: Facebook “Likes” Predict Intelligence, Age, Voting History and Sexuality. Among other examples, the study of 58,000 Facebook users showed a positive correlation between likes for “thunderstorms” and high intelligence, likes for “being confused after waking up from naps” and being a straight male, and likes for the band Slayer and being a smoker.

Nielsen: “Zero TV” Households Hit 5 Million in U.S. The number of viewers who have chosen to forgo “traditional TV” offered via cable and satellite in favor of relying exclusively on computers, smartphones and tablets for content is up by 2 million since 2007.

SUNY reported it will invest $300,000 to expose more of its undergraduates to resume-building STEM research opportunities.

Global outplacement and executive coaching firm Challenger, Gray and Christmas reported 97% of businesses will make no change to their benefit allowing employees to telecommute. A Stanford University study also found a 13% increase in productivity among call center workers randomly assigned to telecommute.

 


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