Media and Technology Stats and Studies – August 19, 2013

Multichannel News reports that “Comcast’s ‘Internet Essentials’ connects more than 220,000 families and a total of 900,000 Americans as the program for low-income households enters its third year. Among a handful of enhancements to the program that include faster Internet speeds and a streamlined enrollment process, Comcast has expanded the eligibility criteria to include parochial, private and homeschooled students. With those additions, Comcast estimates that nearly 2.6 million U.S. families are now eligible for Internet Essentials.”

Cable television has added one 20-second spot per hour each year since January 2010. Media Life Magazine discusses a new study by Kantar Media Intelligence North America which “finds that the total volume of commercial time has increased 2 to 3 percent annually in that span. At the same time, broadcast has been mostly even. It was down 2.4% during the first quarter of this year. From January 2010 to March 2013, cable ad spending was up 25%, while broadcast ad spending grew 11%.”

For a brief moment, all of Google services went down on Friday, August 16. The Register reports, “According to web analytics firm GoSquared, worldwide Internet traffic dipped by a stunning 40 per cent” during the time Google was offline. In total, the outage lasted only a few minutes.

Time Warner’s decision to black out CBS appears to have little affect on ratings. TVNewsCheck finds that “CBS was easily the nation’s most popular network last week” according to Nielsen ratings. Time Warner Cable began blacking out CBS in three of the nation’s five most populous television markets on August 2. This means 1.1 million of New York’s 7.4 million television households are not receiving CBS programming. Nor are an estimated 1.3 million of 5.6 million households in Los Angeles, nor 400,000 of Dallas’ 2.6 million TV homes. CBS estimates the blackout cuts the network’s national viewership by about 1%.

Analyzing which ISP provides the best service to consumers who use Netflix, Google Fiber continues to be the fastest with an average speed of 3.63 Mbps for July, Telecompetitor reports. Cablevision-Optimum ranked second at 2.53 Mbps, with Cox ranking third at 2.44. Suddenlink and Charter ran fourth and fifth, with average speeds of 2.44 and 2.40 Mbps, respectively. At 2.15 Mbps, Verizon-FiOS ranked fifth, with cable MSOs Comcast at 2.09 Mbps and Time Warner Cable at 2.04 Mbps, ranking sixth and seventh, respectively.

Analyzing over-the-top (OTT) subscription rates by viewers who do not subscribe to a traditional video subscription, a recent study by Leichtman Research Group has found 40% watch Netflix, 11% are Amazon Prime subscribers, and 7% use Hulu Plus. In total, 42% of exclusively OTT subscribers use at least one of those services.

Facebook reported that more than 40% of Americans — 128 million people — visit Facebook every day. Of those daily visitors, about 79%, or 101 million, use a mobile device like a smartphone or tablet to access the service. Globally, the company had 699 million users a day in June, according to the New York Times.

A new study has found a correlation between the number of times a candidate for the House of Representatives was mentioned on Twitter in the months before an election and his or her performance in that electionThis Indiana University study is unique in that it controls for factors such as candidate incumbency and media coverage.

Analyzing who are the most frequent users of iOS devices, Flurry has found mothers use the iPad more frequently than the iPhone. The survey breaks down iOS users in different categories to display which “personas” use a device more.

Multichannel News reports that an analysis by Allion USA on Wi-Fi hotspots in four cities has found “Comcast’s public Wi-Fi hotspots outperform those from AT&T and Boingo Wireless by a wide margin. AT&T’s and Boingo’s hotspots showed a range of 1 Mbps to 4 Mbps, ‘rarely exceeding’ 5 Mbps, Allion said. Comcast’s hotspots, in comparison, ‘frequently exhibited’ downlinks of 10 Mbps and occasionally 20 Mbps. Allion held the study in four cities — Baltimore, Boston, Philadelphia, and San Francisco – and based its findings on a total of 2,800 data samples taken with six different Wi-Fi client devices.”

Media Post reports that “time spent visiting retail Web sites on tablets and smartphones has eclipsed that of time spent shopping via the desktop. A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. The desktop share is down from 84% in 2010. But comScore indicates that while time spent is shifting toward mobile, it’s helping extend the desktop audience by 45% as consumers that start on PCs continue their shopping experience across devices. So there’s a fair amount of overlap among platforms.”

Gigaom reports, “U.S. mobile carriers added only 139,000 new connections to their networks in the second quarter, making it the most lackluster period of growth in the modern age of mobile, according to a new report from Chetan Sharma Consulting. Creating new mobile subscribers has become increasingly difficult for carriers in recent years as mobile phones proliferate, but operators were hoping to keep the market humming along by connecting tablets, cameras, cars, farm equipment and every manner of object in the emerging ‘internet of things’. With the exception of tablets, that’s clearly not happening.”

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