Media and Technology Stats and Studies – March 11, 2013

Gross Disparities Persist in the Use of Mobile Devices in Classrooms

Pew Research reports a full 73% of teachers use cellphones for classroom activities.  However, the study shows significant disparities between low-income and mid- to upper-income students.  For example, while 56 percent of the highest income students reported using tablets, just 37 percent of low-income students reported doing so. Additionally, more than half (52%) of teachers of higher income students reported their students use cell phones to look up information in class, compared to just 35 percent of low-income students. The study did not assess the race and ethnicity of survey respondents, although Pew’s previous research has reported higher smartphone ownership among blacks and Hispanics. The Joint Center for Political and Economic Studies has reported African-American and Hispanic consumers engage more deeply with their mobile devices than their white counterparts downloading apps, streaming videos, and playing and downloading music, suggesting a potential for wider implementation of classroom strategies incorporating mobile devices. Interestingly, a smaller study of fourth graders in Encinitas, CA shows students overwhelmingly maintain iPad apps make math easier to understand. On Thursday, PBS announced a new, math-based series called It All Adds Up targeting low-income children between the ages of 2 and 8. The effort includes the Parents Play and Learn app, which is free to download on both iOS and Android devices.

Comcast Releases NBC Merger Compliance Report

Comcast filed its two-year compliance report with the FCC required as a condition of its merger with NBC-Universal.  The company acquired a 51 percent share of NBC-Universal in 2010 and has expressed its intent to acquire the remaining 49 percent of the company’s total shares still owned by GE.   Comcast reported compliance with the merger conditions, citing its creation of two, independently-owned minority channels (ASPIRE and BabyFirst Americas), the addition of 1,000 more kids’ video-on-demand (VOD) channels than the condition required, and more local news.

 

Other reports:

The Pentagon released a report assessing U.S. defense systems and the potential impact of a cyberattack.  The report concludes the cyber threat to military systems is real and akin to the threat of a nuclear attack with enemies having the potential to “reverse engineer” critical IT systems, leaving the U.S. unprepared to defend itself. The report urged, “The United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities … DoD needs to take the lead and build an effective response to measurably increase confidence in the IT systems … We have recommended an approach to do so, and we need to start now!”

Google released statistics on the number of FBI subpoenas it receives. In 2011, the requests were for data from between 1,000 and 1,999 user accounts.

SNL Kagan reports that a number of “spectrum speculators“–i.e. those looking to capitalize from the FCC’s incentive auctions–have invested $345 million in both full and low-power TV stations since 2011.

Apple‘s iPad mini seems to be cannibalizing the full-size iPad by a 22 million unit sales margin, according to DisplaySearch.

Time Warner Cable won a $5 million grant from the Connect NY Broadband Grant program to connect 4,000 households throughout the State of New York.

ComscoreAndroid is Still the Top Smartphone OS but iOS is Gaining Ground.

A Pew Research Center study showed reactions to political events on Twitter do not track the mainstream as half of Twitter users surveyed reported they were under the age of 30. The report also concluded that Twitter users tend to lean Democratic.

BloombergGoogle shares are trading at 25 times profit, compared to less than 10 times profit for Apple.

History‘s The Bible continues the explosive growth of original programming on cable with 13.1 million viewers.

TIAU.S. mobile consumers spent a record $95 billion on data in 2012, topping their spending on voice for the first time.

Facebook: Each post is seen by an average of one-third of each poster’s Facebook friends.

IHS: Over one third (30.7 percent) of consumers in the market for a new TV want it to be capable of connecting to the Internet. Nearly 19 percent of consumers (18.8 percent) also want their new TVs to have 3D capability.

The EU fined Microsoft $732 million for failing to adhere to an antitrust settlement in which Microsoft was required to give new computer purchasers in Europe the ability to opt-out of using Internet Explorer in favor of other browsers.

Carnegie Mellon study concluded the shutdown of Megaupload in 2012 led to an increase of between 2.5 and 3.8 percent in the sales of digital movies at two top Hollywood studios.

According to NPD Grouptelephone companies such as AT&T and Verizon are beginning to gain ground against cable providers in the VOD market. Cable companies’ market share has declined by 4% while the market share of telecom companies has increased by the same amount. Comcast reported its customers watched 2.4 billion hours of VOD in 2012.

A Press+ study shows subscription prices for online access to newspapers and magazines have been increasing, while free online access to content has decreased, with no reduction in ad revenues.

According to Kantar Media, March Madness generated just over $1 billion in advertising revenue for CBS and Turner Sports in 2012. CBS and Turner told Broadcasting & Cable advertising inventory for the 2013 NCAA Playoffs is nearly sold out, with between 97 and 98 percent of ad inventory sold.

A study of New York City hospitals published in the American Journal of Medical Quality shows patient death rates lowering in proportion to an increase in the number of Facebook “likes” hospitals receive.

Business app evaluator Appthority reported that free Apple apps leak more user data to advertisers and analytics networks than free apps purchased in Google Play. Sixty-percent of iOS apps shared such data, compared to 50% of the Android apps.

Over the next seven months, the sequester will force the FCC to make $17 million in cuts to its $342 million budget.

Time Warner Cable earned $150 million providing cellular backhaul.

survey of 2,500 game developers showed the majority of game developers–53 percent–were independent game developers rather than being affiliated with major gaming studios. Further, just 38 percent of the game developers surveyed reported their last gaming project was a mobile game, compared to 58 percent reporting their next gaming project would be developed for mobile devices.

Nielsen57 Percent of Americans See at Least One Mobile Ad Each Day

Arbitron reported that radio listeners in the New York City and Washington, D.C. metro areas have the longest commutes to work and spend the most time each week listening to the radio.

Cablevision‘s $100 million loss from Hurricane Sandy was offset by a $200 million settlement payment it received from Dish Network.

Forrester Research forecasts the sequester will reduce the anticipated increase in total IT spending by the U.S. government by one percent over total spending for last year, to 6.5 percent, or $808 billion.  in January, Forrester predicted a 7.5 percent ($820 billion) increase in spending compared to U.S. government spending on IT in 2012.

IBM reported revenue from its business analytics unit will be $4 billion higher than expected.  The higher revenue reflects growth in the “big data” segment.

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